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Technology BIG DATA
In the 20th century, we had a century where at the beginning most of our world was agricultural and industry. At the end of that century, we had men in orbit, we had been to the moon, we had people with cell phones and colour televisions the Internet and amazing medical technology of all kinds.
Today technology have made a great changed in our life, a change that will carry us through the next century. With the discovery of 'Big Data Platforms', it has transform the world and brought it to the next level.
This ever-increasing quantity of data generates enormous challenges, but also generates significant business opportunities. Data processing is no longer the sole domain of relational databases. Unstructured data such as digital photos, videos and social media are growing at an even faster rate than structured data.
What are the Benefits Big Data ?
Collectively companies have generated billions of dollars of financing from investors of all stripes interested in profiting from the explosion of big data.
Technology Big Data Analytics
Big data is the most transformative paradigm shift to hit sales and marketing teams since the advent of the telephone. That's because more than any other profession, salespeople have long relied on the art of the deal. Salespeople have historically relied on relationships and other soft factors to target and close businesses. Similarly, marketing professionals have made huge bets on brand advertising and air cover campaigns with little to no empirical data to support their spending.
As we enter into the new era it is time to start thinking differently. Big Data and predictive analytics technologies represent the opportunity to turn the table on the house. In other words, sales and marketing can finally become more about math than magic.